唐甦霞

Managed full-cycle WeChat Official Account operations for 30+ brands, encompassing content strategy, layout design, account verification, and data-driven performance analysis to optimize engagement.

Directed the creation of diverse marketing collateral, including short videos, MG animations, and promotional posters, from script conceptualization to final production, enhancing brand visibility.

Developed and implemented visual identity systems, including logo iterations and VIS guidelines, ensuring consistent brand representation across all platforms.

Spearheaded copywriting initiatives, leveraging a 1000+ viral title database and industry trend tracking to generate engaging content for various digital channels.

Provided strategic account diagnostics and optimization recommendations, covering SVG layout, topic library development, and brand style refinement, to improve digital content effectiveness.

Spearheaded omnichannel brand operations, overseeing brand image, PR, and executing 20+ annual brand activities that garnered national recognition from government and banking sectors, achieving 100,000+ peak readership and millions of followers.

Led a team in new media content operations across WeChat, Douyin, and Toutiao, developing a 0-1 knowledge-based IP account with standardized SOPs for video production.

Collaborated with pre-sales to produce high-impact visual marketing materials for bids, significantly enhancing product presentation effectiveness and contributing to improved bid win rates.

Managed the full lifecycle of internal corporate publications and 20+ annual culture events, boosting employee satisfaction to 95% and fostering a positive workplace environment.

Optimized intelligent customer service knowledge bases, increasing multi-intent recognition accuracy by 40% and achieving a 97% problem resolution rate, which reduced manual transfer rates and improved customer consultation conversion by 28%.

Developed 6 specialized training courses, including MG animation and AI training, reaching over 300 participants and enhancing internal capabilities.

Served as a key liaison for three major government projects within Suzhou Industrial Park, including Smart Community, Smart Education, and Regional Talent Training platforms.

Orchestrated comprehensive content and activity operations for official government WeChat accounts and education informatization products, driving a 20-fold increase in readership and a 15-fold growth in followers.

Developed and executed integrated online and offline promotional strategies, including live stream maintenance, community management, and in-person events.

Managed critical announcement review processes, ensuring accuracy, compliance, and timely publication of major policy notices and community information.

Conducted thorough data analysis and post-activity reviews, providing insights to optimize future new media and promotional initiatives.

Managed the curation and display of lifestyle, popular science, and medical book sections, ensuring a rich and organized collection that met operational objectives.

Provided comprehensive customer service, including book recommendations, complaint resolution, and efficient handling of sales and returns.

Participated in strategic book procurement and returns, identifying and introducing popular titles that resonated with reader preferences.

Supported the planning and execution of in-store marketing campaigns, including regular book display updates and special promotional events.

Contributed to achieving bookstore marketing targets and initiated innovative reader-staff interaction programs such as the 'Staff's Choice Awards'.